Advanced Creative Ops

The Advanced Creative Ops Silver Certificate Program offers an immersive journey designed for seasoned professionals seeking to elevate their careers and drive innovation within Creative Operations teams and organizations. Creative Operations leaders and professionals are the strategic backbone of every successful creative and content creation organization from in-house agencies to creative services teams (big and small) to external creative resources and partners.

This 12-week program equips participants with the tools and insights essential for professional growth and strategic leadership. Through a comprehensive curriculum, participants will dive into the strategic realm of Creative Operations, exploring the dynamic interplay between people, processes, technology and data and the needs of the business they serve. Led by distinguished professionals in advanced creative operations, the program fosters an environment of collaboration, learning, and growth, enabling participants to navigate the complexities of modern-day creative operations teams with confidence and expertise.

Learners of this program are the master orchestrators who:

• Bridge the gap between creative vision and strategic business objectives

• Optimize workflows and processes to maximize efficiency and output

• Leverage cutting-edge technology and data to drive informed decision-making

• Nurture and develop talent to build high-performing creative teams

• Ensure seamless collaboration and communication across departments and stakeholders

• Demonstrate the value and impact of creative work to the broader organization

The program is structured into three modules, each comprising four weeks of immersive learning experiences: 

1. Module 1: Assessing Creative Operations Through a Strategic Lens 

   In Module 1, participants will leverage their familiarity with people, process, and technology to delve deeper into foundational elements of their teams and departments. Through interactive sessions and practical exercises, participants will gain insights into the strengths and weaknesses of their current organization and evidence of opportunities to advance their creative operations. 
   

2. Module 2: Strategic Planning for Creative Operations 

   Building upon previous learnings Module 2 focuses on developing a strategic roadmap that will take the creative operation to the next levels of maturity. Participants will consider current state and future vision for each of the key creative operations pillars – people, process, tools, and data. By the end of this module, participants will possess the skills needed to think strategically and create a data-driven roadmap for the transition of their creative operations from current to better state, and they will acquire a toolkit to help bring stakeholders along on the journey. 
   

3. Module 3: Innovating Creative Operations

   Module 3 will leverage the insights developed in previous learnings and challenge participants to focus on driving change. Participants will immerse themselves in the strategies and tactics needed to hone their vision, engage stakeholders, inspire support, and successfully lead their creative operations through change. Topics covered include creating a compelling story for change, communicating in a diverse environment, creating allies, and managing risk. Participants will emerge equipped with the insights and strategies needed to drive transformative change within their creative operations.